The global personal care devices market is projected to grow at a CAGR of 6.62% over the next five years, driven by major companies like Procter & Gamble, Dyson, Philips, Panasonic, and Conair. These companies employ various growth strategies such as mergers, partnerships, and product innovations, with product innovation being considered the most effective strategy to maintain and strengthen their market position.
1. Trends in the Personal Care Devices Market
The increasing focus on health, body image, and personal grooming among both men and women is driving the growth of the personal care market. Awareness of the importance of a comprehensive personal care regimen, combined with emerging fashion trends and the powerful influence of social media on aesthetics, is expected to continue fueling this growth. Promotional campaigns for personal care devices aimed at men across various media channels are capturing significant consumer attention. Additionally, evolving trends in facial hair styles on screen and fashion runways are contributing to increased sales of personal care products.
Moreover, these products are heavily promoted on social media due to their cost-effectiveness and time-saving benefits. Companies like Philips are leading the market with innovative products and advanced technology that better meet consumer personal care needs.
In addition to changing fashion trends, the growing focus on personal care routines for both men and women is driving demand. Specifically, millennials, with their active and busy lifestyles, prefer compact, portable products that fit into their on-the-go routines without disrupting their personal care habits. Consequently, rechargeable personal care devices are becoming increasingly popular due to their high convenience.
According to a Cosmetics Europe report, 72% of European consumers considered cosmetics and personal care products as important or very important in their daily lives in 2022. With the emergence of new brands and innovative marketing strategies targeting men, coupled with the increasing use of personal care devices, the market is expected to continue its robust growth in the future.
2. Asia-Pacific: The Fastest-Growing Market
The ongoing economic growth in the Asia-Pacific region is driving consumer interest in innovative personal care devices such as hair styling tools, electric oral care products, beauty equipment, and other high-efficiency products. This region is now the fastest-growing market for personal care devices, with products like electric toothbrushes and advanced hair dryers becoming increasingly popular.
The demand for advanced hair dryers, especially those with ion technology for fast drying and smooth, shiny results, is rapidly increasing in the region. These products not only meet the need for quick hair drying but also offer diverse styling options, allowing consumers to better control their hair compared to air drying. The ability to create various hairstyles has made hair dryers a fashionable styling tool among consumers in Asia.
Moreover, the rising demand for hair styling tools, particularly in professional salons, has led to significant growth in lightweight and compact devices like hair dryers. The growing reliance on personal care products, combined with their daily use and convenience for travel, has significantly expanded the market for personal care devices in Asia-Pacific. These trends are not only driving product innovation but also creating substantial opportunities for manufacturers to meet the increasing demands of consumers in this rapidly growing region.
3. Great Potential in the Vietnamese Market
The personal care devices market in Vietnam is experiencing strong growth, in line with global trends, due to the increasing demand for health, self-care, and personal hygiene. Key factors driving market growth include awareness of health, body image, and the influence of social media on lifestyle and appearance.
Vietnamese consumers are increasingly interested in personal care products such as hair styling tools, electric oral care products, and other beauty devices. This trend reflects a significant shift in consumer habits, where a busy lifestyle and the need for convenience are driving the use of advanced technological products. Wireless, compact, and user-friendly devices are becoming more popular, especially among those who frequently travel or lead active lifestyles.
E-commerce is also playing a crucial role in expanding the personal care devices market in Vietnam. More consumers are opting to purchase these products through online platforms such as Lazada, Shopee, and TikTok Shop, enhancing access to high-quality products from international brands.
According to a report by Statista, Vietnam’s beauty and personal care market grew from USD 2 billion in 2018 to USD 2.3 billion in 2022 and is expected to reach USD 2.8 billion by 2024. This continuous growth highlights the significant potential of the market, attracting the attention of many international brands, particularly from Korea, Japan, and Europe. These brands bring high-quality products and advanced technology, meeting the increasingly diverse and demanding needs of Vietnamese consumers.
Overall, Vietnam’s personal care devices market is on a strong growth trajectory, supported by modern consumer trends, the development of e-commerce, and the entry of international brands.
Join us at Vietnam Beautycare Expo to discover the latest trends and cutting-edge technologies in the personal care industry from around the globe! This is a golden opportunity to meet and connect with leading experts and pioneering businesses in the field. Don’t miss out on the chance to drive sustainable and innovative growth in personal care.
Register for Vietnam Beautycare Expo today:
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Beautycare Expo | The International Exhibition on Beauty Products, Technology, and Services
🗓 September 11 – 14, 2024, at SECC, District 7, Ho Chi Minh City
☎ Phone: (+84) 28 3823 9052
💌 Email: beautycare@beautycarexpo.com
🌐 Website: www.beautycarexpo.com
Source:
“Miếng bánh thị trường làm đẹp quy mô 2,8 tỷ USD đang trong tay ai?” Vietnam Business Insider. Vietnam Business Insider.
“Personal Care Appliances Market.” Mordor Intelligence. Mordor Intelligence.
“Xu hướng triển vọng chăm sóc sức khỏe Việt Nam.” VIRAC Research. VIRAC Research.
