To update the latest information, build a future business direction and find business partners for your business, come to Beautycare Expo. This is a specialized exhibition that is highly appreciated by experts and brings good results for business units dealing in beauty products, technology and services.

1. Purpose

    • Facing the strong development trend of the beauty care industry in Vietnam, the international exhibition on beauty products and services in Vietnam (Beautycare Expo) was born to introduce and promote the products and services of the beauty care industry including: Cosmetics, personal care products, Beauty spas, hair care products, nails and accessories, cosmetic tattooing, beauty treatments and services.
    • Creating an environment for specialized businesses to introduce new products, solutions and new technologies, services, consulting and guiding potential customers to use products, services and technologies of their units.
    • Meet and discuss with professionals, especially senior experts, with a long-term reputation in the industry for business orientation, customer management, product import and export, and update the latest and most advanced technology and solutions in the world.
    • Create all favorable conditions for manufacturing factories to find product distribution partners, exchange information to find joint venture partners, jointly consolidate and develop production and develop markets in the future. future.
    • It is a useful and favorable opportunity for large corporations, distributors, strategic planners, domestic and international professional partners to meet, exchange experiences, and exchange experiences to learn how to manage, develop customers, buy and sell products, etc. To orient the development of the cosmetology and beauty industry to the right trajectory and the right trend of the world, towards integration and development.
    • The exhibition is a place for beauty training institutions, vocational schools, beauty consulting centers, beauty recruitment agencies, etc. to promote the brand, update useful information and orientation for 2024.


2. Scale

The exhibition is expected to have a scale of 250 booths, from cosmetic and beauty corporations, leading suppliers in the field of cosmetics, spa, hair care, nail care, skin care, cosmetic tattoo…

Healthcare products, and beauty equipment in Asia and countries around the world. The exhibition also attracted the participation of leading brands providing packaging solutions, packaging, labeling and supply materials for manufacturers of cosmetics and natural products; manufacturing units, also supply other consumer goods.


3. Host

The Ministry of Health

4. Organizers

Adpex Joint Stock Company

Vietnam Pharmaceutical Companies Association

5. Exhibition Name:

Full name:

Vietnam International Exhibition on Products and Technology of Beautycare Expo




6. Time

Hanoi: April 18 – 20, 2024

Ho Chi Minh City: September 11 – 14, 2024

7. Venue

  • Saigon Exhibition & Convention Center – SECC

799 Nguyen Van Linh, Tan Phu Ward, District 7, Ho Chi Minh City

  • Hanoi International Exhibition Center – I.C.E

91 Tran Hung Dao. Hoan Kiem District, Hanoi City

8. Program & Agenda:

Sideline Activity:

Smart makeup trends in the 4.0 technology era

Make you beautiful anytime, anywhere!

  • The latest skincare secret, non-invasive method for all ages, especially for postpartum women
  • Massage therapy before 1 course of slimming – Unexpectedly successful results

The organization and activities of B2B and B2C at the Exhibition

This is the biggest difference between Beautycare Expo and other Exhibitions with the same content. Beautycare takes the effectiveness of Exhibitors as its goal. Each customer after registering to attend the exhibition will be updated by our products on display, aiming to serve as a basis for the Exhibition’s B2B Team to seek trade connections.

Promotion and advertisement:

  • Create a separate website for the exhibition
  • Design logos, images to represent the exhibition, and a set of publications dedicated to the exhibition containing information about products and exhibitors such as brochures, invitations, catalogs, etc. (estimated 40,000 sets of publications)
  • Producing promotional trailers on mainstream media and online newspapers (trailer is expected to be 3 minutes long)
  • Invite sponsors for exhibitions, B2B Talks and seminars
  • Design invitations and email them over 100,000 times
  • Post articles in reputable online newspapers and specialized magazines
  • Post articles in specialized online newspapers and social networks
  • Run Ads on Facebook, Zalo, Youtube…

9. Content on display

Specialized exhibition area:
  • Beauty salon and beauty equipment
  • Accessories for beauty spa, hair salon, tattoo, nail …
  • Cosmetics and personal care products
  • Perfume
  • Hair and hair care products
  • Health care machinery
  • Nails and accessories
  • Natural health products
  • Cosmetic tattoo and accessories
  • Cosmetic teeth and accessories
  • Packaging and packaging lines, packaging production
  • Raw materials
  • Equipment and furniture for hospitals, beauty salons, Salon…

10. Participants

Domestic and foreign units include the following fields:

  • Enterprise specialized in beauty.
  • Beauty center, spa.
  • A value-added service provider specializing in aesthetic beauty.
  • Service providers, solutions, and product distributors.
  • Associations, associations, beauty, and cosmetology training institutions.
  • Consultant/solution provider for customers.
  • Units that produce and supply all kinds of consumer products.
  • Other related…

11. Sponsor

  • Vietnam Pharmaceutical Companies Association
  • Dep Magazine, Entrepreneur, Industry and Trade, International Weekly, Retail Market, Saigon Entrepreneur, Business Forum…
  • Prestigious online newspaper sites with high traffic and interaction.

12. Liên hệ

a. Adpex Jsc.

Head office: Room G3, FOSCO building, No. 6 Phung Khac Khoan, District 1, HCMC;
Tel: 028-3823 9052, Fax: 028 – 3823 9053;
Office in Hanoi: Room 310, 142 Le Duan, Kham Thien Ward, Dong Da District, Hanoi.
Tel: 024-3516 2063, fax: 024 3516 2065.

b. Vietnam Pharmaceutical Companies Association

Head office: 5th floor, 12 Ngo Tat To, Dong Da District, Hanoi
Tel: 024 – 38465223; Fax: 024 – 38465224

Register your booth HERE
Visitor Registration HERE
Register for B2B at