(Tiếng Việt) Quá trình chuyển đổi số trong ngành làm đẹp đang diễn ra như thế nào?

To meet the new needs of customers in the post-Covid-19 pandemic context. Beauty brands need to innovate their experiences and services. The pandemic has changed the way consumers shop. As well as what they are looking for from skin care and beauty brands. And digital transformation in the beauty industry is an inevitable trend.

How is digital transformation in the beauty industry going?
Recently, the trend of offering optional products is just one example of the skin care industry. Has been trying to meet the needs of customers. However, only a few businesses can do this.

Here are some tips for beauty business leaders. As they integrate new innovations into their business model.

The “less is more” lifestyle.
The Covid pandemic has made many people choose a minimalist lifestyle.

Mọi người đang dần ưa chuộng lối sống tối giản
People are gradually favoring a minimalist lifestyle

In terms of health, consumers began to focus on simple ways to protect their health. From the foods you put in your body to the way you sleep and other skin care products.

Before the Covid-19 pandemic, in the skin care industry, consumers were concerned about product quantity. Their skin care routine is also often multi-step. Many people have adopted a “less is more” mindset since the outbreak of the pandemic. People usually only use 3 products or less in their skincare routine. The aim is to save time, money and effort.

Số lượng sản phẩm chăm sóc da mặt cũng được người tiêu dùng cắt giảm đáng kể
The number of facial care products is also significantly reduced by consumers

In addition, consumers are starting to pay more attention to the ingredients in the products they use. They understand that, through using fewer products. They can eliminate ingredients that, when combined, can do more harm than good to the skin.

With the change to a simpler lifestyle. Brands must constantly bring unique innovation in their products. Give customers what they want and need.

Revitalize the customer experience.
Beauty business owners should not assume that the sector is dependent on direct operations. And it’s not going to return anytime soon, either.

Beauty brands need to seriously rethink how their products impact changing consumer needs. This is to help the brand continue to exist and develop amid the Covid “storm”.

Innovation is vital to the growth of any business.
Business leaders must ensure their organizations stay ahead by proactively thinking about the future of beauty. What it will look like and what consumers want.

And the indispensable factor is the customer experience. The Covid-19 pandemic has changed the way businesses reach consumers.

With the implementation of digital transformation to technology services in the form of more customized algorithms. Brands can create seamless customer experiences across digital and traditional platforms.

Sự liền mạch trong trải nghiệm khách hàng có thể được tạo ra nhờ công cuộc chuyển đổi số
Consistency in customer experience made possible by digital transformation

To grow revenue, it is necessary to use technology to ensure brand cohesion.
Innovation does not stop at providing new products but also new services to customers. Including consulting beauty brands. Rethink how consumers buy their products.

In the context of the pandemic, online experiences are of more interest to people. These necessary changes are more convenient, the more acceptable the consumer’s products are to enterprises.

New technology
The pandemic forces businesses to innovate. Enhance customer experience when shopping; use those products and stick with the brand.

It is important for brands to realize that beauty services have actually changed before the arrival of Covid. Consumers start looking for only certain products that are right for them.

DTC business model
Beauty brands have become less reliant on retail stores. It is gradually shifting to a direct-to-consumer (DTC) business model. In the context of consumers tend to prefer to buy online.

Sự thật là dịch vụ làm đẹp đã thay đổi trước cả khi đại dịch Covid-19 bùng phát
Sự thật là dịch vụ làm đẹp đã thay đổi trước cả khi đại dịch Covid-19 bùng phát

The truth is that beauty services have changed even before the Covid-19 pandemic broke out
The Covid-19 pandemic has also accelerated the transition from influencer marketing to digital advertising and virtual imaging, as well as tapping into DTC functions. Customers can fully diagnose skin conditions, meet cosmetic consultants and make shopping decisions thanks to an online application based on AI and VR technology.

To be successful, business owners need to identify how to adapt to the market during and after the Covid-19 pandemic before incorporating new innovations into their business and services.

In the retail industry, specifically the beauty industry, although the DTC model took off during the pandemic, the difficulties