How to best care for your skin when you are over 40

When you reach your forties, the signs of aging become more and more noticeable. Women need to pay special attention to how they care for their skin at this age. Here are the best ways to care for your skin in your forties to maintain your beauty and keep your skin looking fresh and healthy.

The importance of caring for your skin at different ages


Unlike when you are in your twenties, when your skin is elastic, has good regeneration, and has few wrinkles, your skin in your forties is affected by the environment and aging, and it becomes less elastic, produces less collagen, and may develop wrinkles, age spots, and lines.


Skin in your forties tends to produce less natural oil, leading to drier skin, and age spots and freckles become more noticeable. In order to maintain your youthful and healthy skin in your forties, you need to adjust your skin care routine to meet the specific needs of your skin as it enters the aging stage.


How to care for your skin correctly in your forties


Here are the essential steps for maintaining the radiance of your skin in your forties:


  • Clean and moisturize your skin in the morning and evening: Cleaning and moisturizing your skin are essential skin care steps to prevent the signs of aging and have a more radiant complexion. In the morning and before going to bed, deep cleansing will help remove impurities, improve blood circulation, and make your skin brighter and smoother. Moisturizing helps protect your skin from harmful factors, provide the necessary moisture for your skin, and make your skin look healthy.
  • Remove makeup and cleanse your skin at night to remove any dirt, oil, dead skin cells, and makeup that has accumulated throughout the day, reducing the risk of clogged pores, and helping your skin absorb the nutrients from creams and serums at night.
  • Moisturizers containing vitamin C, collagen, and hyaluronic acid are the best moisturizers to slow down early aging.
  • Using sunscreen to protect your skin from the harmful effects of UV rays: A broad-spectrum sunscreen with a high SPF protects against UVB and UVA rays. It reduces the risk of skin cancer and hyperpigmentation.
  • Exfoliate your skin 1 to 2 times a week: To maintain your smooth, even-toned, and radiant skin, exfoliation is an important step. This removes dead skin cells that accumulate on the surface of the epidermis, making your skin softer, stimulating collagen and elastin production, which are essential for maintaining youth, firmness, and elasticity. In addition, exfoliation also enhances the absorption of skin care products, reducing the appearance of wrinkles.
  • Apply serum to your skin daily: A serum containing strong anti-aging ingredients is a must-have for the beauty care of middle-aged women. With its special lightweight and concentrated formula, serum will penetrate better, penetrate deeper into your skin, providing the necessary nutrients and moisture for your skin, preventing and reducing the signs of aging such as wrinkles, laughter lines, etc.
  • Follow a healthy diet: What we eat directly affects our health and skin. A healthy diet is essential in your forties. Lean protein, healthy fats such as omega-3, colorful fruits and vegetables are essential and important factors to nourish your skin from the inside, making it look fresh and radiant on the outside.
  • Have a regular skin check-up: A dermatologist can tell you about your skin condition and advise you on the most appropriate treatment methods for your skin needs, to treat skin problems such as pigmentation, improve skin texture, and prevent the signs of aging.

Tips for staying young in your forties

  • Manage your weight and increase exercise: When you age, the body’s organs work more slowly, leading to slower metabolic processes, which can make you gain weight and make it very difficult to lose weight.
  • Supplement with vitamins C and E: To slow down aging and keep your skin healthy after your forties, it is essential to supplement with vitamins C and E. Vitamin C is an effective antioxidant that reduces the effects of free radicals on skin tissue. Vitamin C increases skin elasticity through collagen synthesis. Vitamin E is an important factor that protects your skin from the harmful effects of toxins and UV rays. If taken in moderation, it can help regenerate skin tissue and stimulate blood flow.
  • Change your makeup and cosmetics: Using a dark foundation or powder can highlight wrinkles, making you look older. Lighter foundation and lipstick will help conceal these imperfections. Providing enough moisture for your skin before applying makeup will make wrinkles less noticeable.
  • Drink plenty of water: Drinking plenty of water is always essential at any age. Water helps keep your skin hydrated and plump, making it look younger and more radiant.
  • Taking care of yourself and keeping a positive attitude: The key to your 40s is to spend time on yourself, taking care of yourself both physically and mentally, and nurturing positive thoughts. Spend more time participating in activities that reduce stress, such as meditation and yoga.


By changing the way you care for your skin at the age of 40, women can keep their youthful looks and gain confidence as they enter a new phase of their lives. The key to healthy and beautiful skin lies in perseverance, proper skin care methods, and the right choice of cosmetics.

In general, the cosmetics market for skin care in Vietnam is becoming a point of interest with the particular development of anti-aging products to maintain youthful beauty. This presents a great opportunity for businesses that want to take advantage of this trend and expand their influence.


To accompany and seize this opportunity, participating in a booth at Vietnam Beautycare Expo 2024 is an indispensable step in the business strategy of businesses. This exhibition is not only a place to showcase your new anti-aging products, technologies, and services, but also a good opportunity to create new business relationships with consumers and partners in the beauty industry. In addition to product presentations, the event also organizes expert consultations and advice. Visitors will be able to learn about their skin condition and find a standard medical treatment with experts and dermatologists.


With 350 exhibitors from 15 countries and territories, over 10,000 genuine beauty products with product quality certification, combined with the consulting activities of leading beauty experts right at the booths, will bring many benefits in beauty care, anti-aging for visitors. The event is definitely the perfect choice for distributors and consumers looking for quality products at the original price. Hurry up to register to attend the exhibition to not miss the largest beauty industry event in Vietnam:


Booth registration:

Trade registration:

Visitor registration:


Contact the Organizing Committee for specific advice:

𝑻𝒉𝒆 𝑰𝒏𝒕’𝒍 𝑬𝒙𝒉𝒊𝒃𝒊𝒕𝒊𝒐𝒏 𝒐𝒏 𝒃𝒆𝒂𝒖𝒕𝒚 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒔, 𝒕𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒚 & 𝑺𝒆𝒓𝒗𝒊𝒄𝒆𝒔 – Vietnam Beautycare Expo




April 18 – 20, 2024 at ICE, No. 4 Tran Binh Trong, Hoan Kiem District, Hanoi.

September 18 – 21, 2024 at SECC, No. 799 Nguyen Van Linh, District 7, Ho Chi Minh City.


Hotline: (+84) 28 3823 9052



Source: Suc khoe & Doi song