Will the old year’s beauty trends continue in 2022?

Clean Beauty

Today, many people have turned to the “Clean Beauty” trend because there are many studies showing that many cosmetic products contain harmful substances that can cause cancer for users.

Although to date, there has not been any standard to judge what is considered “clean” cosmetics, retailers such as Ulta or Sephora have established their own portfolio of brands that meet the needs of their customers. Meet factors such as safe ingredients, not tested on animals, vegan, sustainable packaging.

Not out of the “game”, popular cosmetic brands like Charlotte Tilbury or Byredo also gradually caught up with the trend when they started to produce lipsticks and replaceable eyebrow pencils.

In the domestic market, Cocoon is a cosmetic brand that is not only vegan – using no ingredients from animals and not testing on animals, but also takes advantage of valuable local resources such as turmeric. Hung Yen, Cao Bang roses, Dak Lak coffee.


Beauty with Mask

In the new normal, it’s not hard to see that the mask will continue to influence women’s skin care and makeup.

Accustomed to the presence of this small but important accessory during the 2 years of the COVID-19 pandemic, consumers have become more interested in skin care products and facial cleansers with deep but gentle cleansing capabilities. mild to prevent “maskne” – a slang word for acne caused by masks.

Instead of focusing on adorning the lips or cheekbones as usual, makeup followers also began to refine their eyes, thereby increasing sales of eyeliner, mascara and eyebrow products as well as other types of makeup. Eye creams have skyrocketed throughout the past year. Foundations and sunscreens with long-lasting thin and light formulas and textures, lipsticks with high adhesion, colorless are also more popular.

To meet the changing needs of potential customers, many cosmetics have launched products to help alleviate the inconvenience caused by the mask.

Typically, Dior Beauty with Rouge Dior Forever Liquid lipstick line was introduced in April 2021. This is the first line of cream lipsticks that are guaranteed by Dior to be colorless and for a standard, brilliant effect… under the mask.


Beauty with technology

When the trend of “staycation” becomes more prevalent during the epidemic season, women are also more interested in setting up a self-care cycle in place.

In the era of technology boom, you don’t have to go to the spa anymore when smart beauty care devices such as scalpel, hair styler, body cleaner, facial steamer, nail art tool hand… could already be present in our bedroom.

If you are a girl who loves skin care and beauty but is afraid to go to crowded places, your new love will probably be the Emmié Nano Ionic Facial Steamer & Humidifer and the Dyson Airwrap hair styler.

The work of beauty care was also raised to a new level when beauty devices incorporating artificial intelligence AI were born one after another. It’s the Lumini Kiosk V2 (LUMINI Kiosk V2) – an artificial intelligence display that acts as a personal dermatologist, or Zmirror, a smart mirror designed to be able to watch videos while applying makeup.


Spiritual and Mental Care

In a world where COVID-19 and its effects are still a nightmare for many, taking care of your body and mind is becoming increasingly important.

Based on the results of the Korea Research Opinion Poll at the end of 2021, 50% of survey respondents said that they feel worse, more stressed and afraid even after the pandemic has turned for good. As a result, many people have to deal with acne-prone skin, dark circles under the eyes, and a degraded appearance due to prolonged stress and anxiety.

In response to this situation, the concept of “Stress care” emerged as a trend around beauty care products combined with anxiety relief and is expected to quadruple within the next five years. .

Entering the year 2022, don’t be too surprised if you go everywhere you can see countless cosmetics with the main message of relieving anxiety, stress, negative mood and improving insomnia.

Hormonal care

Wrinkles, premature aging, collagen regeneration have long been familiar topics in women’s conversations. As the new year approaches, however, another topic called “hormones,” or more specifically, the effects of estrogen on the skin, will begin to gain more attention.

More brands are starting to look closely at how estrogen deficiency during menopause can affect women’s skin. Bryan Barron, director of skin care research at Paula’s Choice, explains: “Deficiency in estrogen affects firmness, thickness, skin’s ability to hydrate, and its ability to repair damage from environmental damage. environmental damage.”

To find a solution to this problem, many brands including Paula Choice’s have started to research and explore adding phytoestrogens – plant-based compounds that come from soybeans, flaxseeds, grapes and walnuts. dog… with powerful anti-oxidant and anti-inflammatory properties, into its skin care products

Source: https://www.vietnamplus.vn/cac-xu-huong-lam-dep-cua-nam-cu-co-tiep-tuc-len-ngoi-trong-2022/765599.vnp